Graphic Designer for Digital Content and Marketing

Description

Job Summary: We are seeking a proactive and creative Graphic Designer, passionate about design and gastronomy, capable of conveying a restaurant’s essence through attractive visual pieces and strengthening the brand across digital and print media. Key Highlights: 1. Logo creation, branding, and advertising/digital design. 2. Social media graphic content design and video editing. 3. Use of AI to optimize creative processes. **Graphic Designer for Digital Content and Marketing** ------------------------------------------------------ We are looking for a creative, proactive individual passionate about design and gastronomy, capable of conveying the restaurant’s essence through attractive visual pieces that connect with customers and strengthen the brand’s presence across digital and print media. Main Responsibilities and Work Areas Corporate Identity: Logo creation and comprehensive branding. Advertising/Digital Design: Flyers, posters, banners, social media, and advertising. Editorial Design: Magazine, book, and catalog design. Packaging: Product packaging and container design. Key Skills Creativity and Critical Thinking: Ability to solve visual problems. Technical Software: Proficiency in tools such as Adobe Photoshop, Illustrator, and InDesign. Technical Knowledge: Understanding of color theory, typography, layout, and composition. Communication: Ability to collaborate with clients and understand their needs. Job Objective To design and develop graphic and visual materials that strengthen the restaurant’s identity, improve customer communication, and support digital and print marketing strategies, ensuring a professional, attractive, and on-brand image. MAIN RESPONSIBILITIES Designing graphic content for social media (posts, reels, stories, ads), as well as developing and adapting materials for in-restaurant use. Video editing for digital content (primarily short-form). Adapting and updating existing materials (menus, promotions, signage). Preparing files for printing (correct use of formats, resolution, bleed, etc.). Ensuring visual consistency and alignment with each brand’s identity. Optimizing creative processes using AI tools. Public Relations Functions IDEAL PROFILE Interest in design trends, social media, and digital content. Ability to work agilely and efficiently while maintaining attention to detail and quality. Creative, with strong visual judgment and aesthetic sensitivity. Ability to consistently respect and apply brand guidelines. Organizational skills and efficient file management. Ability to adapt to different brand styles. TECHNICAL REQUIREMENTS Proficiency in Adobe Illustrator (mandatory), including ability to edit and adapt complex files and prepare materials for printing. Proficiency in Premiere and/or After Effects for video editing. Proficiency in Photoshop. Knowledge of printing and graphic production formats. Experience creating social media content. Use of AI tools applied to design. PLUS (PREFERRED) Experience in the restaurant industry. Knowledge of motion graphics or basic animation. Knowledge of photography. Monthly salary: $15,000\.00 MXN Comprehensive medical insurance (major and minor medical expenses)