**Profile: Senior Brand Manager** **Location:** CDMX (hybrid / in-person) **Department:** Marketing / Branding **Reports to:** Marketing Director **Position Objective** Define, develop, and execute the comprehensive brand strategy, ensuring consistent and differentiated communication across all touchpoints to strengthen brand positioning, increase brand value, and contribute to business growth. **Key Responsibilities** * Lead short-, medium-, and long-term brand strategy. * Manage brand positioning, architecture, and brand guidelines. * Develop and oversee 360° campaigns (ATL, BTL, digital, and trade marketing). * Coordinate creative agencies, media agencies, and external vendors. * Analyze brand performance metrics (brand health, awareness, equity, ROI). * Align branding strategy with commercial and business objectives. * Oversee marketing budgets and optimize investment. * Lead and develop the brand marketing team. * Identify market, consumer, and competitive trends. **Requirements** * Bachelor’s degree in Marketing, Communications, Business Administration, or related field (MBA preferred). * Minimum of **5 to 7 years** of brand management experience (consumer goods, retail, technology, or services). * Proven experience leading national or regional brands. * Advanced expertise in digital campaigns and omnichannel strategies. * Advanced English (mandatory). * Proficiency in market analysis tools and brand metrics. **Key Competencies** * Strategic thinking and results orientation. * Leadership and management of multidisciplinary teams. * Strong analytical skills and decision-making ability. * Creativity with a business focus. * Effective communication and negotiation skills. **We Offer** * Competitive salary commensurate with experience. * Benefits exceeding statutory requirements. * Hybrid work model and labor flexibility. * Opportunities for professional growth and development. * Excellent work environment. Job Type: Full-time Work Location: On-site