ZTYRES, a proudly Mexican company with over 24 years in the market, dedicated to tire distribution, with national and international coverage. **Profile** **Education:** Bachelor’s degree in marketing, advertising or related field. **Experience:** 3 years in the position. **Languages:** Intermediate English. **Systems:** ERP/CRM systems related to the position. **Position Objective:** Plan, coordinate and execute B2B marketing strategies to generate qualified demand, support the sales team and strengthen the company’s positioning in industrial and corporate markets, ensuring proper tactical execution and performance tracking. **Experience** * Over 3 years in **B2B** marketing. * Brand positioning. * Experience working closely with commercial teams. * Desirable experience in **BTL campaigns**. * Indirect prospecting for sales. **Knowledge:** * B2B marketing and sales funnels. * CRM (HubSpot, Salesforce or similar). * Website creation. * Email marketing and automation. * B2B digital advertising (LinkedIn Ads, Google Ads, etc.). * Metrics analysis and reporting. (Knowledge of report generation based on databases) **Responsibilities:** * Develop the **marketing plan**, aligned with commercial objectives (e.g., increasing customers, meeting annual sales budget, etc.) (quarterly and annual). * Execute **B2B lead generation campaigns** (inbound and outbound) by segment, industry or target account. * Design and operate **acquisition campaigns** (email marketing, LinkedIn Ads, Google Ads, trade shows, webinars, referrals). * Define **lead scoring and lead nurturing** criteria jointly with sales. * Coordinate **Account-Based Marketing (ABM)** campaigns for strategic accounts. * Support sales in preparing commercial pitches and client presentations. * Coordinate the creation of **B2B content** (technical articles, whitepapers, case studies, newsletters, videos). * Coordinate participation in **trade fairs, exhibitions, congresses and industrial events**. * Conduct market analysis (**segment-specific pricing studies, competitors’ commercial policies**), market trends. * Coordinate external agencies (advertising, design, digital, events). * Prepare monthly campaign performance reports. * Propose data-driven improvement actions. **Skills** * Organization and execution. (GANTT charts, strong presentations, etc.) * Clear communication with commercial and technical departments. * Results-oriented mindset. * Data analysis and strategic thinking. * Management of multiple projects. **Statutory Benefits and Additional Perks** * Base salary + KPI-based bonus * Statutory benefits * Food vouchers * 20 days’ year-end bonus * Major medical expense insurance * Holy Thursday and Good Friday non-working days. * Working hours: Monday to Thursday, 8:30 a.m. to 6:00 p.m.; Friday, 8:30 a.m. to 5:00 p.m. * Location: León exit – Lagos de Moreno, La Campiña. Employment type: Full-time Employment type: Full-time Salary: $25,000.00 per month Benefits: * Major medical expense insurance * Food vouchers Workplace: On-site