Full Stack Engineer

Description

Summary: Seeking a hands-on Full Stack Engineer with marketing/ad tech experience to build and scale internal systems, integrate AI, and automate CRM workflows for a fast-growing marketing agency. Highlights: 1. Hands-on builder role in a fast-growing marketing agency 2. Focus on AI integration, marketing data, tracking & CRM automation 3. Impact campaign performance and lead conversion directly **Job Title:** Full Stack Engineer **Location:** Full\-Time, Remote **Working Hours:** US Hours \- EST **About the Role** Our client is a fast\-growing marketing agency serving over 150 home service businesses. They specialize in performance\-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency. They are looking for a **hands\-on Full Stack Engineer with proven experience in marketing/ad tech environments** to build and scale internal systems that directly support campaign performance and revenue operations. This is a **builder role**, not a strategy\-only position. You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across **ad platforms, tracking systems, and CRM\-driven pipelines**. You’ll work closely with leadership, media buyers, and operators to turn ideas into **production\-ready systems that directly impact campaign performance and lead conversion**. **Key Responsibilities****1\. Internal Tool Development (Primary Focus)*** Build and deploy internal tools using **Next.js, React, and Python** * Develop **marketing dashboards, reporting systems, and operational tools** * Replace manual workflows with scalable, automated solutions **2\. Marketing Data, Tracking \& Attribution (Core Focus)*** Implement and optimize **Meta Pixel and Conversion API (CAPI)** * Ensure accurate **event tracking, deduplication, and attribution** * Build pipelines connecting **ad platforms** **backend systems** **dashboards** * Develop reporting systems that enable **campaign optimization (ROAS, CPL, conversion quality)** **3\. AI Integration in Marketing Workflows*** Apply AI to real marketing use cases such as: * + Ad copy and creative generation + Lead scoring and qualification + Campaign insights and reporting automation * Work with APIs such as **OpenAI and similar AI platforms** * Build AI systems embedded into **live marketing and operational workflows** **4\. CRM \& Lead Lifecycle Automation (Critical)*** Integrate and automate CRM systems such as **GoHighLevel, Close CRM, HubSpot, or similar** * Build systems connecting **lead capture** **CRM** **follow\-ups** **conversion tracking** * Implement automations including **lead routing, pipeline management, and conversion syncing (offline events/CAPI)** * Ensure **data consistency between ad platforms and CRM outcomes** **5\. Rapid Execution \& Iteration*** Ship quickly, test, and iterate based on real campaign data * Collaborate with media buyers to solve **campaign and operational bottlenecks** * Continuously improve systems that impact **marketing performance and efficiency** **Requirements (Non\-Negotiable)*** 4–6\+ years of hands\-on software engineering experience * Strong full\-stack skills (**React / Next.js \+ Python**) * Proven experience building and deploying **production\-level tools and systems** * Experience working with **APIs, webhooks, and automation systems** * Active use of AI tools in day\-to\-day work * **Hands\-on experience working in marketing or ad tech environments (agency or performance marketing preferred)** * **Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution** * **Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)** * **Hands\-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)** * + Including **lead capture, routing, pipeline management, and conversion tracking** + Experience connecting **ad platforms with CRM systems for attribution and reporting** * Builder mindset with a strong bias toward execution **Nice to Have*** Experience working in a **performance marketing agency environment** * Familiarity with **paid media metrics (ROAS, CPL, CAC, conversion rates)** * Experience with tools like **Zapier, Make, or similar automation platforms** * Understanding of **data pipelines and attribution challenges (e.g., iOS/privacy changes)** **What Success Looks Like*** Internal tools actively used by media buyers and operators * Reduced manual work across campaign and CRM workflows * Accurate and reliable **tracking and attribution across systems** * Faster execution of campaigns and reporting * AI\-driven systems improving **lead quality, conversion rates, and efficiency** **Interview Process*** Initial Phone Screen * Video Interview with Pavago Recruiter * Client Interview * Offer \& Background Verification