**Job Mission** Propose, execute, and maintain coherent, relevant, and effective digital communication strategies that strengthen brand reputation, drive engagement, and support the corporate’s business objectives across all brands. **Preferred Academic Background** * Bachelor’s degree in **Communication, Marketing, Advertising, Public Relations, Design, Digital Media**, or related fields. * Specialization or certification in **Digital Marketing**, **Content Strategy**, or **Social Media Management** is desirable. **Preferred Experience** * **Minimum 2 years of verifiable experience** managing corporate or brand social media accounts. * Experience in the **real estate, construction, or property development** sector is desirable. * Collaboration with internal or external creative teams and agencies. * Experience in content planning, copywriting, content calendar management, ad campaign coordination, and metric analysis. * Ideal candidate has experience coordinating with design, audiovisual production, and public relations teams. **Technical and Digital Knowledge — Strategy and Planning** * Development of content calendars: what, when, how, and why content is published. * Adaptation of strategies per brand, audience, and objective. * Understanding of conversion funnels: awareness, consideration, and conversion. **Platforms and Tools** * Proficiency in: **Meta Business Suite, TikTok for Business, LinkedIn, YouTube Studio, Google Business Profile**. * Familiarity with **Ads Manager** for coordinated paid campaigns. * Experience with scheduling and analytics tools: **Later, Metricool, Hootsuite**, or similar. * Basic **SEO**, **copywriting**, and performance-oriented writing skills. * Coordination with designers and editors (familiarity with Canva, CapCut, Premiere, Illustrator, or equivalent tools). **Metrics and Analytics** * Data interpretation: reach, engagement rate, CTR, community growth, performance by format. * Preparation of monthly reports integrated into the overall Marketing report. **Soft Skills** * Proactivity and strategic thinking. * Excellent planning and calendar management skills. * Assertive communication with creative teams and leadership. * Aesthetic sensitivity and strong communicative judgment. * Results analysis and data-driven decision-making. * Multitasking ability to manage multiple brands simultaneously. * Collaborative work ethic and positive attitude. * Professional curiosity and continuous learning about industry trends. **Key Responsibilities** **1. Content Planning** * Develop monthly content calendars for each account. * Define what, when, and how content is published on each platform. * Propose topics, formats, and approaches aligned with strategy. * Coordinate delivery workflows with design, copywriting, and editing teams. **2. Social Media Management** * Publish and monitor organic content. * Respond to messages, comments, and interactions. * Identify trends and opportunities for user-generated content (UGC). **3. Internal Coordination** * Maintain ongoing communication with design, copywriting, photography, video, and marketing leadership teams. * Manage deliverables and provide clear briefs for required assets. **4. Support for Digital Advertising** * Collaborate with Paid Media teams to define campaigns, target audiences, and objectives. * Ensure consistency between paid and organic content. **5. Monitoring and Reporting** * Prepare monthly performance reports. * Identify optimization opportunities in formats, timing, or messaging. **6. Digital Reputation Management** * Maintain consistency in tone and communication style. * Professionally handle sensitive messages. **7. Cross-functional Support** * Digital coverage of events and brand experiences. * Creation of spontaneous content for Stories, Reels, or Live sessions. Employment Type: Full-time, Indefinite-term contract Salary: $11,000.00 – $12,000.00 per month Benefits: * Tuition assistance Work Location: On-site