Marketing Manager

Description

Position Summary: We are seeking a Marketing Manager to design, execute, and oversee the comprehensive institutional marketing strategy, ensuring brand positioning and student recruitment. Key Highlights: 1. Design and oversee the comprehensive institutional marketing strategy. 2. Lead brand positioning and student recruitment campaigns. 3. Experience in branding and institutional communication. We seek a **Marketing Manager** responsible for designing, executing, and overseeing the comprehensive institutional marketing strategy, ensuring brand positioning and student recruitment through effective, strategically aligned campaigns. ### **Key Responsibilities** * Design, plan, and oversee the **comprehensive institutional marketing strategy**. * Implement **brand positioning and student recruitment campaigns**. * Supervise campaigns across **digital media, traditional (ATL) media, and direct strategies**. * Coordinate interdepartmental efforts to ensure campaign consistency. * Lead market research, trend analysis, and audience segmentation. * Generate insights to support strategic decision-making. * Define key messages, channels, and advertising materials. * Supervise campaign execution, performance results, and reporting. * Establish the **institutional visual identity and graphic guidelines**. * Approve graphic and audiovisual content. * Evaluate campaigns using **KPIs, reach, frequency, and ROI**. * Manage billboard changes and advertising campaigns. ### **Requirements** * Completed bachelor’s degree (with diploma) in **Marketing, Communication, Advertising, or related field**. * Postgraduate studies, diplomas, or specialized courses are desirable. * Minimum of **5 years of marketing experience**, preferably in the education sector or services industry. * Experience in **brand positioning and customer/student acquisition strategies**. * Over **5 years coordinating teams and projects**. * Knowledge of **market research, segmentation, and trend analysis**. * Experience in **branding, graphic identity, and institutional communication**. * Familiarity with **neuromarketing, storytelling, and marketing metrics**. * Proficiency in **ATL media and advertising strategies**. * Proficiency with tools: **Power BI, Monday, Office, and digital tools**. Advanced English