Marketing Specialist

Description

Job Summary: We are seeking a creative and analytical professional to lead the social media and content strategy for two brands, with a focus on growth and conversion. Key Highlights: 1. Leads the creative and analytical digital content strategy for two brands. 2. Collaborates in a dynamic environment and experiments with new ideas. 3. Uses AI tools to optimize productivity and creativity. About Us At Onefacture, we develop technological solutions for accountants and businesses. We also power Zendipia, a platform to discover events, experiences, and activities by city. Role Objective We seek a candidate who will serve as the creative, operational, and analytical hub for our social media and content efforts, with a concrete focus on metrics, growth, and conversion across two brands (Onefacture and Zendipia). Ideal Profile Experience: 1–2 years Age: 22–35 years • Portfolio: Preferred (examples of content: reels, campaigns, designs, accounts, etc.). • Interest and judgment: ability to manage content for two distinct brand lines Responsibilities • Design and execute digital content strategies aligned with marketing and communication objectives for Onefacture and Zendipia. • Manage and schedule social media, blog, and other digital channel publications. • Create and coordinate content assets: copy, scripts, formats, campaign ideas, and high-impact posts. • At Zendipia: curate, register, and update events (key data, categories, highlights) in internal repositories and portals. • Participate in video production planning: concept, script, storyboard, set, framing, lighting, audio, and required shots. • Engage with the community: respond promptly and consistently to comments, direct messages, and mentions, maintaining each brand’s voice. • Monitor and analyze metrics (engagement, reach, growth, CTR, leads, etc.) and deliver reports with actionable insights and recommendations. • Identify content and growth trends and opportunities (formats, topics, collaborations). • Collaborate with internal teams to align campaigns, needs, and communications. • Design and/or edit visual assets (graphics and video) at a basic-to-intermediate level for promotion and distribution. • Use AI tools to optimize ideas, scripts, subtitles, audio, editing, and productivity. • Attend events, experiences, cultural spaces, gastronomic activities, forums, presentations, interviews, or tours to generate content. Requirements • Proficiency in content management and publishing tools. • Ability to analyze metrics and translate data into decisions. • Strong written and verbal communication skills (clear, human, persuasive copy). • Creativity and strategic thinking oriented toward results. • Empathy and customer/user orientation to manage interactions and resolve inquiries. • Organization, autonomy, and adaptability to changes in the digital landscape. Desired Tools and Knowledge (Bonus) • Figma, Canva, Adobe (basic/intermediate), and/or DaVinci Resolve / CapCut for video editing. • Google Sheets / Excel for reporting and tracking. • UTMs, funnel and conversion fundamentals (landing pages/apps/WhatsApp). • Experience with digital products (apps/SaaS) or communities. We Offer • Monthly net salary of $10,000–$12,000, based on experience. • Statutory benefits. • Performance-based bonuses, aligned with individual performance and goals. • Career growth tied to performance. • A collaborative environment with mentorship and guidance. • Creative freedom to propose, experiment with, and execute ideas. • Work tools and licenses, such as Canva Pro, ChatGPT Plus, Gemini, or others as needed. • Healthy snacks during your time in the office. • Financial support for psychological and dental consultations. -Requirements- Minimum Education: Higher education — Bachelor's degree 1 year of experience Age: between 22 and 35 years Knowledge: Creativity, Results-oriented mindset, Marketing strategy, Digital marketing, Marketing plan, Social media, Marketing analytics, Content development, Content management People with disabilities: Yes Keywords: specialist, especialista, mercadotecnia, marketing, mercadeo