B2C Panel Marketing Analyst

Description

Summary: Pulse Labs seeks a Senior Marketing Analyst to lead participant acquisition, optimize marketing strategies, and champion a test-and-learn mindset for groundbreaking product development. Highlights: 1. Play a pivotal role in recruiting study participants for top tech companies 2. Develop and execute best-in-class participant acquisition strategies 3. Partner with product and engineering to improve participant experience **Panel Marketing Analyst — Remote** Pulse Labs, backed by Google and Amazon, is a leading UX research firm at the forefront of product development. Our mission is to deliver insightful, actionable feedback across every stage of the product lifecycle — from conception through launch and beyond — empowering top tech companies to build groundbreaking products across mobile, smart home, wearables, and automotive. We're looking for a driven, detail\-oriented Senior Marketing Analyst to join our Marketing Team. If you thrive in a fast\-paced environment, love solving complex problems, and are passionate about building and optimizing marketing strategies, this role is for you. You'll play a pivotal role in recruiting study participants based on niche client requirements, growing our panelist community, quantifying results, and championing a "test and learn" mindset. We're looking for a motivated self\-starter who identifies gaps and builds solutions, working cross\-functionally to understand study requirements and target audiences. **Key Responsibilities** * Develop and execute best\-in\-class participant acquisition strategies across owned and paid channels — both for growing our overall panelist database and for recruiting to niche study specifications outlined by clients. * Track and analyze performance and spend by channel for each study, maintaining strict budget adherence and adjusting strategies as needed to hit recruitment goals. * Leverage A/B testing to optimize campaigns in\-flight and apply learnings to inform future approaches. * Build long\-term panel growth and maintenance strategies. * Qualify respondents into study participants using a variety of methods to ensure client requirements are met, and onboard participants with clear, thorough instructions. * Drive panelist community communications — including email, help content, and social media — both during active studies and on an ongoing basis. * Partner with product and engineering teams to continuously improve panelist recruiting, onboarding flows, and overall participant experience. * Identify and recommend automation opportunities to streamline existing processes. * Process and track participant incentives by type for each study. **Requirements** **Basic Qualifications** * Bachelor's degree in Marketing, Communications, or a related field. * 3–5 years of experience in recruitment, marketing, or social media marketing. * Experience working within a marketing automation platform (e.g. HubSpot, Pardot, Marketing Cloud). * Proficiency managing social media campaigns, email marketing, and other digital channels. * Experience advertising across organic and paid channels. * Strong analytical skills with the ability to measure and report on campaign performance. * Excellent written and verbal communication skills. * Strong attention to detail and problem\-solving ability. * Ability to work independently and collaboratively as part of a team. * Proficiency with Google Suite or Microsoft Office Suite. **Preferred Qualifications** * Demonstrated ability to self\-motivate and follow projects through to completion. * Comfortable working in a fast\-changing, often ambiguous environment. * Experience recruiting participants for events or research studies. * Familiarity with Canva, Figma, or other graphic design tools. * Experience using analytics platforms to track and optimize marketing campaign effectiveness. * Background supporting UX research, market research, or working alongside technical teams.