Digital Marketing Specialist

Description

Job Summary: We are seeking a Marketing Specialist (Media) with experience in B2B digital marketing and video content creation to strengthen the company's positioning and drive lead generation. Key Highlights: 1. Develop innovative social media content using generative AI. 2. Lead digital marketing strategies and B2B lead generation. 3. Coordinate events and brand experiences in the technology sector. We are looking for a **MARKETING SPECIALIST (MEDIA)** **PRIMARY RESPONSIBILITIES** **Digital Marketing & Content** Develop and publish monthly video content (Reels, Shorts, and TikToks) leveraging generative AI tools. Manage corporate social media channels (LinkedIn, Instagram, and TikTok), focusing on audience growth and engagement. Implement SEO improvements and drive high-quality web traffic to landing pages with a conversion focus. Ensure visual identity consistency across all digital channels and communication materials. Enhance the company’s positioning within the technology industry through relevant, high-value content. **Demand Generation & Leads** Design and execute digital strategies targeting qualified leads (MQLs). Develop and optimize email marketing campaigns focused on measurable outcomes. Manage and qualify prospects in the CRM, collaborating with sales to convert them into opportunities (SQLs). Implement nurturing and retargeting strategies to increase conversion rates. Optimize campaigns to improve customer acquisition cost (CAC) efficiency. **Events & Brand Experiences** Coordinate planning and execution of events, webinars, and brand experiences in various formats. Manage the company’s participation in key technology industry events. Design experiences that strengthen relationships with customers and prospects. Generate qualified leads from events and brand activations. **Budget Management & Administrative Oversight** Oversee and control the marketing department’s allocated budget. Consistently update the CRM (HubSpot or similar) with campaign, lead, and metric data. Produce periodic performance and return-on-investment (ROI) reports. Coordinate use of external resources and partnerships with manufacturers or distributors. Monitor dashboards tracking key departmental metrics. **CANDIDATE PROFILE** **Education** Bachelor’s degree completed in Marketing, Communications, Advertising, Graphic Design, or a related field. Digital Marketing certifications (Google, Meta, HubSpot) — mandatory. Specialization or coursework in audiovisual production or content creation — preferred. **Experience** **Minimum 3 years of experience in B2B-focused digital marketing — mandatory.** Proven experience creating social media video content (Reels, TikTok, Shorts). Experience organizing corporate events, webinars, or brand activations. Experience managing, tracking, and qualifying leads within a CRM. Experience managing marketing budgets and analyzing ROI. Prior experience in the B2B technology sector is highly valued. **TECHNICAL SKILLS** Generative AI: Proficiency with tools such as ChatGPT, Midjourney, Runway, ElevenLabs, Canva AI, or equivalents. Video editing: Experience with CapCut, Adobe Premiere, Final Cut, or DaVinci Resolve. Graphic design: Advanced proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator). CRM & Marketing Automation: Experience with HubSpot, Salesforce, or similar platforms. Analytics: Knowledge of Google Analytics 4, Meta Business Suite, and LinkedIn Analytics. Email marketing: Familiarity with platforms such as Mailchimp, HubSpot, or ActiveCampaign. Social media management: Use of tools such as Hootsuite, Buffer, Sprout Social, or Meta Business Suite. SEO & SEM: Knowledge of organic search optimization and paid campaigns on Google Ads. Office: Advanced Excel for data analysis and reporting. **COMPETENCIES** Creative ability and an innovative mindset. High level of organization and ability to manage multiple projects simultaneously. Strong results orientation and commitment to achieving KPIs. Excellent written and verbal communication skills. Initiative to propose improvements and new ideas. Flexibility in adapting to changes and digital trends. Collaboration with sales teams, leadership, and strategic partners. Employment Type: Full-time Salary: $24,000.00 – $28,000.00 per month Application Question(s): * How many years have you worked at IT companies? Which ones? * Which Google/Meta/HubSpot certifications do you hold? Work Location: On the road