Senior Digital Trafficker

Description

Job Summary: GIDEAS is seeking a Senior Digital Trafficker to implement strategies, monitor, and optimize digital campaigns across various platforms, collaborating with Account and Design teams. Key Highlights: 1. Implementation and optimization of digital strategies across various platforms 2. Collaboration with Account and Design teams to achieve campaign objectives 3. Professional development **GIDEAS is seeking a Senior Digital Trafficker in Miguel Hidalgo, Mexico City** -------------------------------------------------------------------------- We are a One-Stop-Shop advertising agency specializing in marketing, with over 20 years of experience in the market. We are looking for your talent as: **Senior Digital Trafficker** **Main Responsibilities:** * Implementation of digital strategies across various platforms (Meta, Google, TikTok, Programmatic). * Monitoring and optimization of SEO, SEM, and paid media-related tools (Meta, Google Ads, Analytics, Tag Manager, programmatic). * Identifying improvement opportunities and making adjustments to maximize campaign objectives. * Experience activating CRM campaigns. * Collaboration with Account and Design teams to ensure alignment of campaign objectives. * Creation of dashboards to monitor: Conversions, CPA, CPL, and ROI. * Daily monitoring of platform performance for each project. * Analysis of digital campaigns and/or projects before, during, and after execution. Administration within the agency’s internal system of billing processes, media buy payments, and expense tracking per project. **Education Requirements:** * Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Engineering, Actuarial Science, or related fields. * Certifications in Google Ads, Blue Print, or HubSpot are preferred. **Experience Requirements:** * 2–3 years of experience at a digital marketing agency managing digital marketing accounts as a Trafficker. * Optimization of search engines and online advertising campaigns (SEM / SEO). * Ability to interpret data and metrics to make informed decisions and improve campaign performance. **We Offer:** * Competitive salary * Statutory benefits from day one * Additional benefits (partnership agreements) * 4 GIDEAS vacation days * Professional development * Monday to Friday, 9:30 AM to 6:30 PM **Location: Polanco, Miguel Hidalgo.** Join our team! **Desired Education Level:** Bachelor’s degree — completed **Desired Experience Level:** Expert level **Departmental Function:** Marketing / PR / Communications **Industry:** Marketing **Skills:** * analysis * organization * attention to detail *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j\_id\=6993d5d93500003500ca0e14\&source\=indeed*