Point-of-Sale Executive | Convenience Stores | Mérida

Description

Position Summary: We are seeking talent to join our commercial team, maximizing their capabilities and contributing to our value proposition within a people-centered environment. Key Highlights: 1. Join a team that values the development of its members. 2. Work in an environment guided by the "People First" philosophy. 3. Participate in continuous improvement activities and regional projects. Santa Clara is the dairy company of Coca-Cola Mexico’s industry, offering well-being, hydration, and nutrition to Mexican families through options, portion sizes, and solutions tailored to diverse tastes, needs, and lifestyles. We seek talent interested in maximizing their capabilities and learning about—and actively contributing to—our comprehensive Value Proposition. Our core pillar is the "People First" philosophy, delivering holistic and unique experiences that integrate each team member’s personal life stage and professional career phase. *Join Our Team in Mérida!* **Experience in:** * 1–3 years in point-of-sale sales, retail customer service, merchandising, or delivery routes in convenience stores. * Experience in category management and in-store execution at convenience stores, supermarkets, or traditional retail outlets in the Mérida region. * Experience managing commercial and in-store execution targets; meeting KPIs such as visibility, shelf share, and promotional execution. * Experience in the food and beverage industry and handling perishable products is preferred. **Technical Knowledge:** * Familiarity with planogram implementation, product rotation, display techniques, and merchandising practices specific to convenience stores. * Proficiency with mobile tools for evidence capture and commercial management systems (experience with sales apps is preferred). * Understanding of commercial metrics: sell-out, sell-in, inventory turnover, distribution coverage, and compliance with promotional pricing. * Negotiation skills with store managers and ability to implement point-of-sale promotions. * Ability to analyze sales data and propose actions to improve in-store execution. **Responsibilities:** * Visit and service the assigned client portfolio in Mérida, ensuring correct point-of-sale execution across convenience stores. * Implement and verify planograms, POP materials, and promotions according to the commercial calendar and regional priorities. * Monitor in-store inventory levels, identify restocking needs, and coordinate with logistics teams or distributors to ensure product availability. * Capture photographic and digital evidence of in-store execution, and record incidents and improvement opportunities in the designated system. * Negotiate display space and conditions with store managers to maximize brand presence. * Follow up on orders, confirm deliveries, and record daily sales; collaborate with collections as applicable. * Analyze zone performance, report KPIs, and propose action plans to increase sales and market share. * Train and support store staff on product handling, preservation, and best display practices. * Participate in continuous improvement initiatives and regional projects to optimize routes, coverage, and customer experience. **Competencies:** * Results orientation and commercial focus. * Communication and negotiation skills. * Organization, proactivity, and ability to prioritize field tasks. * Analytical capability to interpret sales data and make operational decisions. * Collaborative mindset and ease in engaging with customers and internal teams. **Education:** Completed Bachelor’s degree. **Our Value Proposition:** *Competitive salary plus benefits exceeding statutory requirements.* Department Commercial Position Commercial Locations Santa Fe Corporate Office Employment Type Full-time Contact Ana Laura Silva, Corporate Talent Attraction Executive – Human Resources