Brand Manager

Description

Job Summary: We are seeking a strategic, creative, and analytical Brand Manager passionate about fashion to strengthen the positioning and profitability of our brands in Fashion Retail. Key Highlights: 1. Essential experience in Fashion Retail / Fast Fashion. 2. Design and execute brand positioning and growth strategies. 3. Manage digital communication and social media content. At **Colectivo Moda**, we seek a person passionate about brands, trends, consumer behavior, and digital communication—capable of transforming strategies into results and generating direct impact on business growth. We seek a strategic, commercial, creative, and highly analytical profile who understands the dynamic pace of **Fashion Retail**, identifies opportunities, and builds strategies that strengthen our brands’ positioning, consumer connection, digital presence, and profitability. **Important: Experience in Fashion Retail / Fast Fashion is an essential and non-negotiable requirement.** **What You’ll Do:** * Design and execute brand positioning and growth strategies. * Manage brand communication strategy across social media, ensuring consistency, tone, identity, and consumer connection. * Coordinate creation of digital content aligned with campaigns, seasons, product launches, and commercial objectives. * Analyze market trends, consumer behavior, competition, and digital conversation. * Develop commercial and digital campaigns aligned with business objectives. * Collaborate closely with Marketing, E\-commerce, Procurement, Sales, and Operations to ensure integrated execution. * Track key brand, campaign, social media, and commercial performance metrics. * Ensure a consistent and differentiated customer experience across all touchpoints. * Identify innovation, growth, and positioning opportunities to strengthen our brands’ presence. **What We’re Looking For:** * Completed Bachelor’s degree in Marketing, Communications, Business Administration, Commerce, or related fields. * Minimum of **4–6 years’ experience as a Brand Manager or in similar roles.** * **Proven experience in Fashion Retail / Fast Fashion—essential and non-negotiable.** * Experience in brand management, campaigns, social media, and digital communication. * Knowledge of content strategy, digital positioning, trends, and consumer behavior. * Experience in omnichannel strategies and performance metric analysis. * Analytical ability, commercial vision, and results orientation. * Leadership, creativity, strategic thinking, and strong execution capability.