Marketing Manager

Description

Position Summary: Akuora is seeking a Marketing Manager to design, lead, and execute marketing strategies, ensuring profitable growth of the product portfolio and brand positioning. Key Highlights: 1. Lead the marketing strategy for household plastics. 2. Manage multi-category portfolios and new product launches. 3. Negotiate with international suppliers and formal retail channels. **Akuora is seeking a Marketing Manager in Benito Juárez, Mexico City** ---------------------------------------------------------------------------- IMPORTANT COMPANY SEEKING MARKETING MANAGER POSITION OBJECTIVE: *Design, lead, and execute the company’s marketing strategy, ensuring profitable growth of the company’s product portfolio through market analysis, management of domestic sales channels and imports, competitive intelligence, profitability and margin control, and brand positioning within the household plastics segment.* **2.1 Education and Knowledge Requirements** **Minimum Education** Bachelor’s degree (certified) **Field of Study** Marketing, Business Administration, International Trade, or related field **Preferred Postgraduate Degree** Master’s in Marketing, MBA, or Commercial Strategy **Languages** Intermediate–advanced English (for supplier negotiation and reading market research reports) **Required Technical Knowledge:** Market analysis and competitive benchmarking Sales channel management (retail, wholesale, distribution) Imports and international trade (Incoterms, customs) Portfolio management: product lifecycle, BCG matrix Profitability analysis: gross margin, contribution, ROI Strategic pricing by channel and SKU Digital marketing: SEO/SEM, social media, e-commerce Quantitative and qualitative market research Advanced Excel (financial modeling) · Power BI Trade marketing and promotion development **2.2 Required Work Experience** **Industry / Sector** Household plastics, consumer goods, retail, manufacturing **Reference Position** Marketing Manager, Product Manager, Senior Brand Manager **Minimum Duration** 5 years of verifiable experience, including at least 2 years in a managerial role **Specific Experience** Management of multi-category portfolios · New product launches · Collaboration with formal retail channels (Walmart, Soriana, Chedraui, Costco, or others) · Negotiation with international suppliers (Asia preferred) **Key Competencies** Strategic thinking · Financial and commercial analysis · Leadership of cross-functional teams · Client and supplier negotiation · Brand vision and positioning · Results- and profitability-oriented mindset SALARY: $38,000 GROSS + STATUTORY BENEFITS WORK HOURS: MONDAY TO FRIDAY, 8 AM TO 5 PM WORK LOCATION: COLONIA DEL VALLE; EVERY TWO WEEKS, ONE OR TWO DAYS PER WEEK IN VALLEJO **Desired Education Level:** Higher education – certified graduate **Desired Experience Level:** Managerial level **Departmental Function:** Marketing / PR / Communications **Industry:** Plastics *This job posting originates from the Talenteca.com job board:* *https://www.talenteca.com/anuncio?j_id=6a034fac7f00004100fb9307&source=indeed*