Job Summary: Responsible for strategic category management and commercial execution for the off-trade NARTD channel, developing and implementing category and assortment plans to drive growth. Key Highlights: 1. Strategic category management and commercial execution in NARTD 2. Professional development and growth opportunities 3. "People First" philosophy and holistic experiences Santa Clara, a company of Coca-Cola’s Mexican Industry, provides well-being, hydration, and nutrition to Mexican families through dairy-based options, portion sizes, and solutions tailored to diverse tastes, needs, and lifestyles. We seek talent eager to maximize their capabilities and become part of our compelling Value Proposition. Our core pillar is the "People First" philosophy, delivering holistic and unique experiences that integrate each team member’s personal life stage with their professional career path. *Join Our Team!* **Job Summary:** Responsible for strategic category management and commercial execution for the off-trade NARTD (Non-Alcoholic Ready-To-Drink) channel. Develop and implement category and assortment plans; optimize product mix and shelf space at point-of-sale; drive volume and profitability growth initiatives; and coordinate cross-functional actions to ensure execution and achievement of regional commercial objectives. **Experience Required:** * 2–3 years in category management (CatMan), trade marketing, or sales within fast-moving consumer goods (FMCG), preferably in non-alcoholic beverages or ready-to-drink (NARTD) products. * Experience working with retail chains, distributors, and cash & carry (modern and traditional trade channels within NARTD). * Development and execution of assortment, pricing, promotion, and merchandising plans by store format. * Coordination with sales, trade marketing, supply chain, and finance teams to ensure product availability and execution. **Technical Knowledge:** * Market and sales data analysis: interpretation of KPIs (sell-out, sell-in, distribution, inventory turnover, average price) to support decision-making. * Analytical and reporting tools: advanced Excel; experience with Power BI, Nielsen/IRI, or similar platforms is desirable. * Category management methodologies: space segmentation, price elasticity, planograms, and assortment management. * CRM tools and commercial management systems for promotion and commercial agreement tracking. **Key Responsibilities:** * Design and execute the NARTD category plan aligned with volume, market share, and profitability objectives. * Define assortments and planograms per store format and customer, proposing space and SKU optimization. * Analyze performance by point-of-sale and channel; generate recommendations and action plans to improve turnover and distribution. * Negotiate commercial terms, promotions, and agreements with key customers, ensuring compliance with policies and targets. * Coordinate in-store material and promotional implementation with trade marketing and field teams. * Monitor promotional impact and adjust tactics to maximize ROI while maintaining profitability. * Collaborate with logistics and demand planning to ensure optimal stock availability. * Prepare executive reports and presentations for regional leadership, including insights and action plans. **Competencies:** * Results orientation and commercial mindset. * Analytical ability and attention to detail. * Negotiation and effective communication skills. * Teamwork and cross-functional collaboration. * Organization, prioritization, and multi-project management. **Education:** Bachelor’s degree in Business Administration, Marketing, International Business, Economics, Engineering, or related field. **Our Value Proposition:** *Competitive salary plus benefits exceeding statutory requirements.* *Ongoing training, professional development, and internal growth opportunities.* *We look forward to growing our NARTD categories together!* Department Commercial Position Category Executive – CatMan Locations Santa Fe Corporate Office Employment Type Full-time Contact Carlos Figueroa, Corporate Talent Attraction Executive – Human Resources
Juan García
Indeed · HR
Juan García
Indeed · HR
