Commercial Manager

Description

Job Summary: Lead the company's comprehensive commercial strategy, maximizing sales growth through digital channels and call centers while optimizing processes. Key Highlights: 1. Lead omnichannel commercial strategy and maximize sales growth. 2. Optimize commercial processes and improve performance KPIs. 3. Oversee credit management and ensure a balance between growth and risk. **Job Objective** Lead the company's comprehensive commercial strategy, maximizing sales growth through digital channels and call centers, ensuring proper credit management (merchandise and personal loans), optimizing commercial processes through digitization, and continuously improving performance, productivity, and conversion KPIs. **Key Responsibilities** **1\. Commercial Strategy** * Define and execute the omnichannel sales strategy (call center, e-commerce, and apps). * Ensure achievement of commercial targets and sustainable growth. * Design credit placement models for products and personal loans. **2\. Sales Call Center Management** * Supervise the full operation of the call center. * Optimize scripts, conversion funnels, and agent productivity. * Ensure achievement of individual and team targets. * Implement measurement tools and continuous improvement initiatives. **3\. E-commerce and Digital Channels** * Lead sales growth in e-commerce and applications. * Optimize user experience (UX/UI) to improve conversion. * Increase average order value, conversion rate, and customer recurrence. * Coordinate digital strategies with marketing. **4\. Credit Management** * Supervise credit placement for merchandise and personal loans. * Ensure a balance between sales growth and risk control. * Collaborate with finance departments on credit and collections policies. **5\. Process Optimization and Digitization** * Automate commercial and operational workflows. * Implement CRM, analytics tools, and sales platforms. * Improve operational efficiency across the sales funnel. * Integrate systems among call center, e-commerce, and credit. **6\. KPIs and Performance** * Define, monitor, and improve key indicators such as: * Conversion rate * CAC (Customer Acquisition Cost) * LTV (Lifetime Value) * Average order value * Agent productivity * Credit approval rate * Retention and repeat purchase rate * Generate executive dashboards and reports. **7\. Cross-departmental Coordination** * Collaborate laterally with: * **Marketing:** demand generation and campaigns. * **Distribution:** delivery fulfillment and logistics. * **Procurement:** inventory availability aligned with demand. * Align commercial objectives with overall business operations. **Candidate Profile** **Academic Qualifications** * Bachelor’s degree in Business Administration, Marketing, Finance, Engineering, or related field. * MBA or postgraduate degree preferred. **Experience** * 8+ years in commercial roles. * 4+ years leading sales teams (call center and/or e-commerce). * Experience with credit models (fintech, retail, or consumer finance preferred). * Experience in digital transformation or process automation. **Technical Knowledge** * Omnichannel sales strategies. * E-commerce and digital analytics. * Credit and risk modeling. * CRM. * BI tools knowledge preferred. * Call center management. * UX/UI focused on conversion. * Commercial process automation. **Key Competencies** * Strategic and operational leadership. * Results orientation. * Analytical and data-driven thinking. * Execution capability and continuous improvement mindset. * Innovation and digitalization focus. * Negotiation and decision-making skills. * Effective communication and team management. **Success Metrics** * Achievement of sales targets. * Growth of the digital channel. * Improvement in conversion rates. * Increased call center productivity. * Reduced friction in commercial processes. * Balance between growth and credit risk. Employment Type: Indefinite-term position Salary: Up to $85,000.00 per month Work Location: On-site employment