Content Creator

Description

Job Summary: WILD FI is seeking a Content Creator in CDMX to lead content for a family travel account, serving as the brand's face and crafting authentic stories. Key Highlights: 1. Lead and serve as the face of a family travel brand 2. Create and produce innovative audiovisual content 3. Manage community and optimize performance autonomously **Who We Are:** At WILD FI, we believe the world’s biggest problems begin with poor communication. Our purpose is to break the cycle. We are a communications enhancement agency. We creatively and disruptively leverage data to generate transformative business solutions for our partners. Always independent. Creating value for our partners with a triple performance impact: social, environmental, and financial. With \+18 years of experience, \+300 class-A talents, \+7 pet-friendly offices, and 95% of our clients being repeat customers, our dream is to lead the new era of communication in LatAm. **Who We’re Looking For:** WILD FI is seeking a **Content Creator** to join our **Content** team in **CDMX, Mexico**, leading content for an account focused on **family travel**. This is not a traditional role. We seek someone who doesn’t just create content—but who **is the face of the brand**. You’ll be on camera, telling stories, showcasing experiences, and connecting authentically. That’s why it’s essential that you are a **parent**, to genuinely understand the audience and build relevant content from lived experience. If you love creating, communicating, and possess a strategic eye for content, this role is for you. **What You’ll Do** * **Content Creation & Production:** You’ll ideate, script, film, and edit audiovisual content (Reels, TikToks, etc.) aligned with brand identity. You’ll operate with technical and creative autonomy, proposing ideas that resonate with the audience and adapt to platform speed. * **Content Management & Execution:** You’ll plan and manage the content calendar, ensuring timely publishing. You’ll coordinate with the design team to integrate all assets into the calendar. * **Contextual Content \& Social Listening:** You’ll detect real-time trends, conversations, and opportunities. You’ll respond creatively and strategically to comments, messages, and mentions—always maintaining brand voice. * **Community Management \& CAC Engagement:** You’ll act as the first point of contact for the community. You’ll route technical inquiries to the appropriate team, ensuring responses and follow-up. You’ll monitor conversation “temperature,” anticipating potential crises and managing them judiciously. * **Real-Time Coverage:** You’ll generate live content for brand events, activations, or internal initiatives. You’ll capture key moments and transform them into relevant social media assets. * **Analysis & Optimization:** You’ll measure content and campaign performance using analytics tools. You’ll translate metrics into insights and concrete actions to optimize performance and engagement. **Who You Are:** * You have advanced proficiency with mobile editing tools (CapCut or similar) and know how to produce agile, high-impact content. * You possess creative judgment and storytelling ability: you write, script, and conceptualize content that resonates without compromising brand voice. * You’re comfortable with scheduling and monitoring tools (Metricool, Hootsuite, Sprout, or others). * You understand technical aspects: lighting, audio, and smartphone usage for quality content production. * You’re data-driven: you can read metrics, identify what’s working, and adjust accordingly.