BTL Account Manager

Description

Join our team! We are looking for a BTL Account Manager / Promotion Specialist Are you an expert in the BTL and trade marketing ecosystem, with a 100% data-driven approach? We’re looking for you! We seek a highly analytical Account Manager with REAL, verifiable experience in promotion agencies, BTL, or point-of-sale (POS) execution. * Important note: This position is exclusively for retail and fast-moving consumer goods (FMCG) strategists (NOT digital marketing, NOT public relations). What will you do? * Strategic analysis: Interpret commercial databases (sell-out, share of shelf, inventory) to generate actionable insights and optimize in-store strategy. * BTL management: Design and lead the execution of commercial strategies for point of sale (self-service, wholesale, traditional channel). * Client consulting: Serve as the strategic liaison between the brand and operations, delivering high-impact executive reports, ROI analysis, and account profitability assessments. * Operational leadership: Lead supervision and promotion teams to ensure the "success snapshot" and excellence in execution. * Business development: Identify growth opportunities, upselling, and continuous improvement supported by data cross-analysis. Essential Profile: * Analytical DNA: Advanced ability to handle data, commercial KPIs, and intermediate/advanced Excel. If you cannot measure execution, this role is not for you. * Verifiable experience: Solid track record in promotion agencies, BTL, or trade marketing departments within FMCG companies. * Technological proficiency: Expert-level use of field data collection platforms and CRM systems (e.g., Storecheck, Teamcore, or similar). * Retail metrics: Full mastery of operational execution indicators (coverage, effectiveness, facings, displays, stockouts). * Client management: Excellent communication skills and proven experience managing direct relationships with corporate clients. * Leadership: Experience managing field teams. If BTL execution runs in your veins, you are passionate about transforming field data into winning strategies, and you want to take strategic accounts to the next level, this opportunity is for you.