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Location:
Cenotillo
Category:
Management

Indeed
Digital Marketing Manager
**Description:**
----------------
Are you passionate about high-performance digital marketing?
Do you have experience leading acquisition strategies, digital performance, and app optimization?
If you also master process automation and team management, this opportunity is for you.
Your mission:
* Design and lead a comprehensive digital marketing strategy focused on profitable growth, with emphasis on acquisition, retention, automation, and performance in our key markets.
* Main responsibilities:
* Design and execute marketing strategy focused on acquisition, retention, automation, and performance.
* Lead digital campaigns on Google Ads, Meta Ads, mobile app campaigns, and metasearch platforms (Google Hotel Ads, Kayak, Trivago).
* Drive mobile app growth and retention strategies: App Campaigns, ASO, push notifications, and conversion funnel optimization.
* Establish and manage the digital marketing budget, maximizing efficiency and impact per channel.
* Design and optimize digital traffic flow and user experience across owned platforms.
* Automate processes within the marketing and CRM ecosystem.
* Continuously measure and improve the performance of all digital campaigns.
* Conduct competitive benchmarking and market analysis.
* Analyze data to generate actionable insights that drive results.
* Lead and coordinate a multidisciplinary team focused on achieving results.
**Requirements:**
---------------
Profile requirements:
* Minimum 5 years of experience leading performance marketing strategies.
* Proven experience in digital campaigns with a focus on results and automation.
* Strong expertise in mobile app user acquisition and retention (iOS and Android).
* Solid knowledge of digital traffic flow and user experience.
* Proficiency with marketing tools such as Salesforce Marketing Cloud, Mautic, User.com, among others.
* Experience with commercial CRMs or custom developments.
* Desirable: previous experience in the travel or tourism industry.
Key technical skills:
* Advanced proficiency in Google Ads (Search, Display, Performance Max, App Campaigns) and Meta Ads.
* Experience managing metasearch platforms: Kayak, Google Hotel Ads, Trivago.
* Expertise in dynamic bidding strategies, automation, and use of custom scripts.
* Knowledge of GA4, Looker Studio, or similar tools.
* Experience in A/B testing and conversion rate optimization (CRO).
* Knowledge of ASO, app analytics (Firebase, Appsflyer, Adjust), and push notifications.
Personal skills:
* Analytical mindset and results-oriented.
* Strategic vision and growth mindset.
* Ability to lead and motivate multidisciplinary teams.
* Excellent communication and decision-making skills.
* Advanced English proficiency.
Experience leading remote or distributed teams.
Are you interested in this position or do you know someone who fits this profile?
We'd love to hear from you!

C. 22 SN, 97655 Quintana Roo, Yuc., Mexico
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