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Tijuana, Baja California**\n\n \n\nPosition Objective:\n\n \n\nDesign, lead, and execute the hospital's commercial strategy to maximize revenue, position medical services in the market, and strengthen relationships with insurers, companies, referring physicians, and patients, aligning business objectives with the hospital’s mission and vision.\n\n \n\nMain Responsibilities:\n\n \n\nDesign and implement the hospital's strategic sales plan. \n\nCoordinate and supervise the sales, marketing, and institutional relations team. \n\nIdentify business opportunities and strategic alliances with insurers, corporations, and clinics. \n\nEstablish key performance indicators (KPIs) and analyze commercial productivity metrics. \n\nParticipate in designing new medical services or packages according to market demand. \n\nMonitor customer satisfaction (patients and companies) and improve service experience. \n\nEnsure compliance with legal, ethical, and quality regulations in promotional and commercial activities. \n\nRepresent the hospital at forums, events, and high-level negotiations. \n\nProfile Requirements\n\n \n\nEducation:\n\n \n\nBachelor's degree in Business Administration, Marketing, Business Management, or related field. \n\nMaster's degree in Sales Management, Public Health, Hospital Administration, or MBA preferred.\n\nExperience:\n\n \n\nMinimum of 2 years in similar roles within the healthcare sector (hospitals, insurance companies, laboratories, clinics). \n\nProven experience in business development, negotiation with major accounts, and leading sales teams.\n\nTechnical Skills:\n\n \n\nB2B and B2C sales management. \n\nHealthcare services marketing. \n\nKnowledge of healthcare regulatory framework (General Health Law, COFEPRIS, etc.).\n\n **Desired education level:** \n\nBachelor's degree - 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Public Relations & Corporate Affairs in Baja California