Sales Development Representative

Description

Summary: This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. Highlights: 1. Resilient and motivated by goals and KPIs 2. Strong communicator across multiple channels 3. Curious researcher who tailors outreach **Job Title:** Sales Development Representative (SDR) **Position Type:** Full\-Time, Remote **Working Hours:** U.S. client business hours (aligned with prospect time zones and outreach cadences) **About the Role:** Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception. **Responsibilities:** Prospecting \& Research: * + Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists. + Research accounts and contacts to identify decision\-makers and tailor outreach by industry, persona, and use case. Outbound Outreach: * + Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages. + Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo. + Conduct 30–40 cold calls per day with clear scripts and objection\-handling frameworks. Campaign Management: * + Build and test multi\-step cadences (5–10 touchpoints over 10–15 days). + A/B test subject lines, CTAs, and call scripts for effectiveness. + Track and optimize reply rates, conversion rates, and booked meetings. CRM \& Data Management: * + Log all activities in Salesforce, HubSpot, or Zoho. + Update lead and account records with accurate notes, stages, and outcomes. + Maintain pipeline hygiene by closing out stale leads and refreshing lists. Collaboration: * + Work with Account Executives to hand off qualified opportunities. + Align with marketing on lead quality, messaging, and campaign feedback. + Share insights from conversations to inform product and market strategy. **What Makes You a Perfect Fit:** * Resilient and motivated by goals and KPIs. * Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn. * Curious researcher who tailors outreach based on industry and persona. * Process\-driven yet adaptable — able to test, learn, and iterate quickly. **Required Experience \& Skills (Minimum):** * 1–2 years in SDR, BDR, or outbound lead generation roles. * Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo). * Experience making cold calls and managing outbound campaigns. * Familiarity with CRM systems (Salesforce, HubSpot, Zoho). **Ideal Experience \& Skills:** * 2–4 years outbound SDR experience with consistent quota attainment. * Knowledge of B2B SaaS, marketing services, or professional services sales cycles. * Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler). * Experience generating pipeline for enterprise or mid\-market accounts. * **Worked as an SDR in a Recruitment Agency** **What Does a Typical Day Look Like?** An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will: * Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach. * Launch multi\-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn. * Personalize messaging based on prospect industry, pain points, and persona. * Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings. * Update CRM records to keep data clean and opportunities moving through the funnel. * Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth. In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue. **Key Metrics for Success (KPIs):** * 60–100 outbound touchpoints daily (email, phone, LinkedIn). * 15–20 meaningful conversations per week. * 8–12 qualified meetings booked per month (or target set by client). * CRM hygiene: 100% of activities logged accurately. * Consistent improvement in conversion metrics (open/reply rates, SQL conversion). **Interview Process:** * Initial Phone Screen * Video Interview with Pavago Recruiter * Practical Task (e.g., draft a 3\-step outbound email sequence for a sample persona) * Client Interview * Offer \& Background Verification