**Position Objective** Drive the growth and positioning of the university through commercial, marketing, and outreach strategies aimed at attracting students, consolidating institutional alliances, and strengthening the educational brand. **Main Responsibilities** * **Student Recruitment** * Design and implement promotional strategies to increase enrollments. * Conduct visits and presentations at high schools, educational fairs, and sector-related events. * Manage scholarship campaigns, discounts, and agreements with companies and institutions. * **Marketing and Brand Positioning** * Develop and execute digital and traditional marketing plans. * Coordinate communication on social media, print media, and university events. * Analyze educational and market trends to propose innovative strategies. * **Institutional and Commercial Relations** * Establish agreements with companies, business chambers, and government agencies. * Manage strategic relationships for internships, job placement, and educational financing. * Represent the university at academic and business forums. * **Performance Management** * Monitor key indicators: number of prospects, conversions, enrollment, and retention. * Prepare periodic reports on sales performance and campaign effectiveness. * Propose continuous improvements in student recruitment and retention processes. **Key Competencies** * Negotiation and persuasion skills. * Effective communication and public speaking. * Creativity in campaign and content design. * Analysis of commercial and digital marketing metrics. * Teamwork and results orientation. **Education and Experience** * Bachelor’s degree in Marketing, Business Administration, International Business, Communications, or related fields. * Minimum of 2\-3 years of experience in sales, educational marketing, or business development. * Desirable experience in the education or service sectors. * Knowledge of CRM, digital advertising tools, and data analysis. **Personal Profile** * Proactive, dynamic, and goal-oriented. * Ability to interact with youth, parents, and business leaders. * Adaptability and openness to learning. * Professional ethics and commitment to the educational mission. Type of position: Full-time Salary: $15,000\.00 \- $18,000\.00 per month Work Location: On-site employment