Company RENAULT MEXICO S.A Job Description Position Purpose Plan, coordinate, and execute communication and brand activation activities to support the company's business objectives, ensuring the proper implementation of national 360° campaigns, with a focus on product launches, brand positioning, demand generation, and alignment with the dealer network. Main Responsibilities: * Coordinate advertising communication campaigns (ATL, BTL, digital, and paid PR) for product launches, commercial offers, and brand positioning. * Serve as key liaison with creative, media, and public relations agencies to ensure timely, accurate, and budget-compliant campaign execution. * Ensure local implementation of global guidelines, adapting messaging to the Mexican market while guaranteeing brand consistency. * Support the development of sales materials and communication tools for the dealer network (point of sale, OOH, digital, radio, etc.). * Collaborate with internal teams such as product, digital, CRM, and sales to align communication efforts with business goals. * Supervise the campaign calendar and coordinate the production of visual materials, spots, activations, and content. * Monitor campaign execution and performance, gather insights, and propose improvements. * Support brand activation through events, experiences, launches, and media presence. Required Profile / Key Skills * Experience in coordinating 360° advertising campaigns and product launches. * Strong organizational ability and capacity to manage multiple simultaneous projects. * Creative sensitivity and attention to detail in brand execution. * Ability to work with cross-functional teams and manage external agencies. * Excellent writing, communication, and presentation skills. * Knowledge of traditional and digital media, as well as material production. * Advanced English (reading, writing, and speaking). Key Relationships * Creative, media, and PR agencies * Internal marketing teams: digital, product, CRM, and sales * Dealer network and commercial team * Audiovisual and BTL production suppliers Suggested Success Indicators * Timely execution of campaigns according to marketing plan * Quality and consistency of brand materials * Participation and engagement in launched campaigns * Alignment with global guidelines and effective local adaptation * Satisfaction of internal stakeholders (sales, product, dealer network) Language * Advanced English Software * SAP * Excel * OneDrive Metier Commerce Renault Group is committed to creating an inclusive work environment and the conditions enabling each of us to bring our passion, give our best, and thrive while being ourselves. Our strength lies in our diversity, and we are committed to ensuring equal employment opportunities regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, etc. If you have a disability or specific need requiring workplace or schedule adjustments, please let us know by filling out this form. To track your applications in real time and stay in contact with us, we invite you to create a candidate account. It will take you less than a minute and will also facilitate your future applications. By submitting your CV or application, you authorize Renault Group to use and store information about you for the purpose of tracking your application or future job opportunities. This information will only be used by Renault Group companies as stated in the Group's Personal Data Protection Policy.