**Job Description** We are seeking a talented and creative Publicist to join our digital marketing team. This professional will be responsible for developing and executing content strategies for our media and social networks, with a focus on the recycling business. The ideal candidate must have a solid understanding of industry trends, advanced data analysis skills, and a proven ability to create engaging and effective content that resonates with our audience. **Position Objective** The primary objective of this position is to increase the visibility and impact of our brand through the creation of strategic content and the implementation of digital marketing campaigns. This will be achieved through the analysis of industry trends, precise segmentation of our market lines, and the creation of a coherent narrative that reflects and respects our company's values. Additionally, the candidate is expected to develop effective CTAs (Calls to Action) based on data analysis from Community Management and the "hard data" provided by our Marketing Specialist. **Key Responsibilities** * Strategic Content Creation: Develop original and engaging content for our media and social networks, ensuring alignment with the company’s overall marketing strategy. * Industry Trend Analysis: Use advanced tools and techniques to identify and analyze current and emerging trends in the recycling sector, adapting our content strategies accordingly. * Market Segmentation: Analyze and segment the company’s market lines, identifying niches and emerging markets that may offer growth opportunities. * Narrative Control: Maintain a consistent and coherent narrative across all communication channels, ensuring the company’s message is clear and aligned with its core values. * Effective CTA Development: Create and optimize CTAs based on Community Management data analysis, ensuring they effectively drive engagement and conversion. **Specific Activities** * Create and schedule content for social media and corporate blogs. * Analyze metrics and KPIs to measure campaign performance. * Collaborate with the Community Management team to adjust strategies in real time. * Research and apply relevant digital marketing trends for the recycling sector. * Develop and maintain an editorial calendar aligned with marketing strategies. **Relationship with Other Areas** * Report directly to General Management. * Collaborate with the external team that will manage the initial workflow. * Work closely with the Marketing Specialist to integrate "hard data" into content strategies. **Travel Availability** Travel availability will depend on specific project needs and ongoing campaigns. Flexibility for travel when necessary will be positively valued. **Work Environment (hybrid mode: in-person and remote)** The work environment will be hybrid, allowing a combination of in-person and remote work. Flexibility in work location will be subject to performance results and continuous evaluation. **Risks** This position does not pose significant risks to the employee’s physical integrity, as this work is primarily performed in a controlled office environment. **Working Hours (full-time)** The position requires full-time work, with a workload of 40 hours per week. Availability to work flexible hours according to project needs is expected. **Job Requirements** * Education: Degree in Advertising, Marketing, Digital Communication, or related fields. * Experience: Minimum of 1 year of relevant experience in creating content for social media and digital media, preferably in the recycling or sustainability sector. * Technical Skills: Proficiency in social media management tools (Hootsuite, Buffer, or similar), data analysis (Google Analytics, Social Media Insights, or similar), and graphic design (Adobe Creative Suite or similar). * Soft Skills: Creativity, critical thinking, communication skills, and ability to work in a team. * Global Vision: Understanding of global trends in digital marketing and the ability to adapt them to our local context. Employment type: Full-time Salary: $15,000.00 - $18,000.00 per month Benefits: * Salary increases * Option for indefinite contract * Dining service * Free uniforms Application Questions: * What sets you apart from other candidates? * What has been your greatest professional achievement? * Would you like to add anything relevant? Education: * Completed Bachelor's degree (Mandatory) Experience: * Social media strategy: 2 years (Desirable) Work Location: hybrid remote in Iztapalapa, CDMX