Digital Content Creator

Description

Job Summary: Designs, executes, and optimizes organic and paid content strategies on Instagram, TikTok, and Meta Ads to position the brand and drive sales. Key Highlights: 1. Leads digital content strategy on Instagram and TikTok. 2. Masters creation and optimization of campaigns on Meta Ads. 3. Participates in producing in-person content for events and workshops. POSITION Digital Creator & Marketing Strategist (Instagram, TikTok & Meta Ads) **Brand:** Truth Treatment Systems México **Location:** Guadalajara (with availability for in-person recordings and events) JOB OBJECTIVE Design, execute, and optimize organic and paid content strategy across: * Instagram * TikTok * Meta Ads With the goals of: * Positioning the brand as a leader in scientific skincare * Increasing reach and authority * Driving traffic to Shopify * Converting content into measurable sales RESPONSIBILITIES 1\. Instagram Strategy and Management * Monthly content planning * Strategic editorial calendar * Scheduling and publishing * Writing conversion-oriented captions * Supervising feed aesthetics * Continuous optimization based on metrics 2\. TikTok Strategy and Management * Adapting educational content into dynamic formats * Creating brand-aligned trends * Strategic use of audio * Optimization for retention * Consistent publishing * Metrics analysis (retention, watch time, shares) 3\. Monthly Content Production Videos (minimum 16–20 per month combining IG + TikTok) * 8–10 educational reels * 6–8 dynamic TikTok-style videos * 4–6 aesthetic / product / trend videos * Cross-platform adaptations Meta Advertising (MANDATORY) Must know how to: * Create campaigns in Meta Ads * Configure objectives (traffic, conversion, reach) * Build cold and remarketing audiences * Create lookalike audiences * Install and optimize Pixel * Analyze metrics: * CTR * CPA * CPC * ROAS * Run A/B tests * Scale winning campaigns In-Person Production * Availability to record at: * Events * Workshops * Activations * Clinics * One professional photoshoot per month * Creating moodboards per campaign Employment Type: Part-time Salary: $12,000.00 – $14,000.00 per month Expected Hours: 25 per week Benefits: * Salary increases * Company parking * Free parking * Company phone * Remote work Work Location: On-site employment