We are seeking a specialist with strong expertise in keyword analysis, content optimization, and tools such as Google Analytics and Google Ads. Additionally, the candidate must have extensive experience in data analysis, statistics, and analytical tools (Tableau, Power BI), including the ability to interpret complex data. **Profile:** · Education: Bachelor’s degree in Communication, Marketing, Business Relations, or related fields · Experience: Minimum 2 years optimizing and positioning digital platforms, as well as managing campaigns. · Solid experience in designing, implementing, and optimizing organic search strategies and digital advertising campaigns. Focused on digital visibility and increasing organic traffic through analysis of key metrics. · Strong programming and digital platform analysis skills. · Language: Basic English **Responsibilities:** · Optimize the Institution’s website for search engine ranking (SEO). · Manage pay-per-click (PPC) campaigns and Google Ads advertisements (SEM). · Analyze keyword performance, web traffic, and search rankings. · Ensure the website is optimized to improve user experience. · Analyze marketing campaign data to identify trends, patterns, and optimization opportunities. · Collaborate with SEO, PPC, and social media teams to enhance data-driven tactics. · Analyze competitors and the market to generate relevant insights. · Provide detailed reports on campaign performance and consumer behavior. **We offer:** · Salary: **$22,000** gross per month **\+ PL** · Working hours: Monday to Friday, 9:00–19:00, with a two-hour lunch break Employment type: Full-time Salary: $22,000.00 per month Work location: On-site employment