Data Analyst

Description

Job Summary: Analyze, interpret, and optimize the performance of digital content and campaigns to improve editorial decision-making and maximize social media reach. Key Highlights: 1. Optimizing content and digital campaigns with editorial impact. 2. Collaborating with the news department on strategic content. 3. Promoting improvements based on audience behavior. **Job Objective** Analyze, interpret, and optimize the performance of informational content and digital campaigns using data to enhance editorial decision-making, maximize social media reach, ensure accurate audience segmentation and effectiveness of digital advertising, and align all efforts with the media outlet's editorial line. **Responsibilities** * Analyze performance metrics of informational content across digital platforms. * Identify audience consumption patterns (timing, formats, topics of interest). * Generate insights to optimize content strategy. * Measure digital campaign impact (reach, engagement, CTR, conversions). * Plan, execute, and optimize paid social media campaigns. * Define strategic audience segments aligned with informational audiences. * Monitor campaigns in real time and adjust based on results. * Ensure that all scheduled campaigns and content adhere to the media outlet's editorial line. * Collaborate with the news department to prioritize strategic content. * Identify high-impact political and social topics. * **Avoid inappropriate biases or reputational risks in advertising.** * Detect opportunities for informational positioning. * Propose improvements based on audience behavior. **Candidate Profile** **Education:** * Bachelor’s degree in Communications, Marketing, Data Science, Statistics, Political Science, or related field. * Preferred specialization in digital analytics or digital marketing. **Experience:** * Minimum 2–4 years in digital data analysis and social media advertising. * Experience managing campaigns on Meta Ads, Google Ads, or TikTok Ads. * Experience in media organizations, agencies, or political campaigns (preferred). * Proven experience optimizing campaigns and improving key metrics. **Technical Knowledge:** * Digital analytics (Google Analytics, social media metrics). * Advertising platforms (Meta Ads, Google Ads, TikTok Ads). * Advanced Excel or data analysis tools. * Interpretation of digital KPIs. * Basic SEO. * Audience segmentation. * Monitoring digital trends. **Skills and Competencies:** * Analytical thinking * Results-oriented mindset * Attention to detail * Data-driven decision-making * Clear communication of insights * Political and social sensitivity * Informational ethics * Proactivity **Position Conditions** * Flexible schedule availability (including weekends and special coverage). * Ability to work under pressure and in real time. * Salary range: $14,000–$18,000 monthly, depending on experience. Employment Type: Indefinite-term contract Salary: $14,000.00 – $18,000.00 per month Benefits: * Company parking * Life insurance * Grocery vouchers Work Location: On-site employment