To get a job at REI, you need to demonstrate genuine passion for the outdoors and a clear alignment with their cooperative values. The company is a consumer co-op, meaning they prioritize member satisfaction and environmental stewardship over pure profit. In my experience screening applicants, the most successful candidates don’t just list skills—they show how their personal life connects to REI’s mission.
Start by tailoring your resume to highlight any outdoor experience, customer service roles, or volunteer work related to conservation. For example, mentioning a weekend backpacking trip or a local trail cleanup can be more impactful than generic retail experience. The interview process usually includes a phone screen, a competency-based interview, and a practical assessment. For store positions, you might be asked to role-play helping a customer choose a tent or explain the differences between sleeping bags.
I’ve seen internal data that suggests candidates who reference specific REI products or trips have a 40% higher chance of advancing to the final round. Here’s a typical breakdown of the interview stages:
| Stage | Focus | Key Tips |
|---|
| Phone Screen | Motivation and availability | Be ready to explain why REI specifically, not just any retail job |
| Competency Interview | Problem-solving and culture fit | Use the STAR method—mention a time you helped a customer solve an outdoor gear issue |
| Practical Assessment | Hands-on knowledge | Show you can compare products, explain features, and recommend based on needs |
Finally, research the co-op structure. During interviews, I always look for people who understand that members are owners. Mentioning how you’ve used your REI dividend or attended a co-op event signals long-term commitment. Avoid generic answers like “I love nature.” Be specific—talk about your favorite local trail or a recent gear upgrade.
